Our logo

Dogs are man’s best friend and deeply ingrained in the American way of life – they are family members and personal mascots, they help the men and women serving our country hunt down and protect us from terrorists, criminals and WMDs, they rescue us from fires and danger, they help the blind see, assist disabled people, comfort the grieving and have the uncanny ability to alert people to those with seizures and save those who may be dying, and they search for and rescue missing people.

Simply put - dogs enrich our lives, love us unconditionally and inspire us all to live life to the fullest. It’s only appropriate that we named our brand after our best friends and commemorate the human-animal bond with a distinctive logo over our heart.


The English Bulldog logo

The English Bulldog personifies the characteristics of an underdog – a kind and equable disposition, resolute and courageous and a pacific and dignified demeanor. The English Bulldog symbolizes the juxtaposition of a scrappy and headstrong appearance with a sense of nobility and regalness.

The dogged pursuit of overcoming obstacles to live a distinguished and righteous life is the ultimate mark of an underdog. The Bulldog was originally bred for bull-baiting in the 1500s and as such had to be courageous and impervious to pain. The evolution of this fine breed to overcome its ferocious origins and early mistreatment to become one of the most gentle and adored breeds inspires us all to approach any challenge with the same tenacity and humility.

Emblematic of our underdog heritage, our iconic logo features a stocky English Bulldog with its head held high complemented with ZoLa’s signature red neckerchief.